I would like to begin this blog by saying something about Google but I don’t have to because I’m pretty sure you already know everything there is to know about it. That’s how big it is! Google is an American multinational technology company that specializes in internet related services and products. It provides services other than just a search engine such as Google Docs, Sheets and Slides, Google calendar, Gmail, Google drive, etc. Think about the number of customers that you can acquire if you could advertise your private business on a multi-billion dollar company like this. Well, the good news is that you can.
What is Google AdWords?
Google Adwords is an online advertising service that allows businesses to have their ads run on Google’s search results page. The ads look almost similar to the regular search results. The only difference is the small word “Ad” in green. Google ads will show at the top and bottom of a search results page.
How advertising on Google works
When a consumer searches for a term or phrase, Google will show the consumer relevant ads based on the keywords used in the search. Websites that want their ads to show on the results page bid on keywords that they believe people will use when looking for their type of business. For example, Bounce trampoline park located in Abu Dhabi and Dubai might bid on the keywords “Trampoline UAE,”
Depending on how much you bid compared to other trampoline parks in the area, your ad may show up on the results page when people search for the terms you bid on. In addition to how much you bid, Google also takes into account the relevance and quality of your ad and website. So even if you have the highest bid, the ad for your trampoline park will probably never show when someone searches “Shawarma cafeteria”
Advantages of advertising on Google
People searching Google are typically in the market for the keywords they are searching for. For example, if someone searches “Burger Abu Dhabi,” it is not too presumptuous to assume they are looking for a restaurant that serves burgers to have dinner later that day. Since you can set the geographical location that you want your ad to show, you can make sure only people in your area are seeing your ad. For example, you can tell Google to only have your ad show to people located in Abu Dhabi.
Another benefit of advertising on Google is that you only pay if your advertisement works. Since Google uses a pay-per-click technique, you only pay if someone is searching for the keyword you have bid on AND is interested enough in your ad to click on it.
How much does advertising on Google cost?
In pay per click advertising, you only pay if someone clicks on your ad. The cost per click of an ad depends on how much you bid on certain keywords. The cost ranges greatly depending on if you are in a market where a lot of other businesses are willing to pay a high price to rank on a certain keyword.
How do I start advertising on Google?
Well, the only two things you require before you start advertising on Google is a Google account and a website. If you have these two then you’re good to go. Just click on this link and Google will guide you through the whole setup.
